What color do you convey?

I have always told you that colors in marketing are important.  Different colors convey different messages.  I have found a list from the Branding Strategy Insider that describes what each of the colors mean.  Bold red and orange colors can make people want to eat.  If I am not mistaken, McDonalds, Burger King, Wendy's, and Krystal all have these bold colors in the logo.  Here are what others mean.

Red --excitement, strength, sex, passion, speed, danger.
Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow --warmth, sunshine, cheer, happiness
Orange -- playfulness, warmth, vibrant
Green -- nature, fresh, cool, growth, abundance
Purple --royal, spirituality, dignity
Pink -- soft, sweet, nurture, security
White --pure, virginal, clean, youthful, mild.
Black --sophistication, elegant, seductive, mystery
Gold -- prestige, expensive
Silver -- prestige, cold, scientific

Please read this article at  http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html.  It is very well done and makes you think before developing your new brand strategy.  What does your logo and company stand for?