As seen on the Marketing Blog
Okay, despite my greatest effort to avoid the issue, too
many people are focused on Twitter and Facebook. How can you use these tools to
build a business? I'm here to tell you to calm down, take a deep breath, and
realize that social networking can certainly help you with your online
marketing but isn't all it's cracked up to be.
What do I mean? We'll if you are trying to earn a million bucks using social
networking sites, then I'm here to tell you that you are going to be disappointed.
Personally I think Facebook is a great tool for spreading the work and creating
awareness. In fact, I recently spoke to an individual who heads up social
marketing for a packaged goods company.
His company uses Facebook to create groups around product themes and launch
events. For example, developing a video contest where people use his product
and submit videos. By having a fan page, you can reach a large network of
individuals and create something of interest. The tie back to product sales may
be a little loose, but using Facebook to "spread the word" is really
the essence of the social networking tool.
This is very similar to what Nike did years ago by giving athletes and jocks a
free pair of Air Jordans. They were influencers and Nike understood that once
an influencer puts something on, others want it. Think about Facebook this way
and you should come up with some pretty innovative marketing ideas.
Twitter is taking the best part of Facebook (updates) and building a site around it. If
you're popular enough to have hundreds of followers, indirectly mention a
website or product you're using and you'll drive traffic.
How are you using social media?
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